Ed Thomas owns a real estate development business. He has a passion for fulfilling the Great Commission. He was generous in supporting ministry, and he thought he was giving as much as he could. Maxed out.

But then he learned about the Charitable Equity Partnership with Cru Foundation. He studied it, he investigated, he weighed the options, he prayed. He decided to go for it. And he could not be more pleased. “This is a tool to turn tax dollars into kingdom dollars,” he says.

Now, for the first time, he and his children could give away a minority non-voting interest in their primary business without losing any control — and gain “huge tax advantages.” Ed calls them “new dollars” — newly available dollars, thanks to the tax savings — and he pours them into ministries pursuing the Great Commission.

One great advantage, Ed observes: Generous Christian business owners can use the Charitable Equity Partnership to turn non-liquid assets (like percentages of business ownership) into “immediate Kingdom dollars … instead of waiting for a sale sometime in the future.”

Through the Partnership, he says, “I can accelerate the privilege of giving,” and be more involved than ever “in the eternal destiny of the souls of men and women.”